The Regional Recycling Group
The RRG is committed to using best practices to advance the recycling and waste reduction programs of its participants. Numerous studies support the importance of public education campaigns for recycling programs and emphasize that the recycling message should be reinforced regularly to create and maintain good recycling habits among residents.
The RRG actively disseminates and reinforces the recycling messages to help create new social norms in the region’s communities. Members pool their resources and expertise to carry out multifaceted media campaigns promoting personal action and behavior changes regarding recycling. These cooperative educational campaigns are exceptionally cost-efficient. The centralized coordination prevents unnecessary duplication of efforts, while allowing the purchase of regional media at a fraction of the cost individual members would pay for equivalent stand-alone media outreach.
Together, the RRG members are efficiently taking collaborative action to help ensure our citizens remain educated and motivated to recycle and reduce waste, helping contribute to the well-being of our communities, our region, and our planet.
Goals of the RRG
- Benefit all participating jurisdictions
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Supplement and enhance — but not replace — community-based and/or local activities
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Impact the key target audiences with creative, yet effective, messaging
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Be broad-based to reach the diverse populations of each jurisdiction
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Include outreach in Spanish and other languages
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Leverage public service opportunities such as PSAs and bonus spots
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Include evaluation components for all campaigns
ANNUAL USED OIL AND FILTER CAMPAIGN
Every year since 1993, the RRG has implemented the annual Used Oil and Filter Campaign that educates residents, motorists, and DIYers about the importance of recycling their used oil and filters, and reducing oil change intervals.
To learn more about the Used Oil & Filter campaign, please view these Final Summaries:
“It’s My Future”
“Animated Oil”
“Do Less!”
HOLIDAY CRV CAN & BOTTLE CAMPAIGN
The RRG’s Holiday CRV Recycling Campaign engages the residents of the participating cities and counties and encourages them to recycle their CRV beverage containers during five separate holiday periods, when large volumes of empty CRV cans and bottles are generated.
To learn more about these promotional spots, please visit www.HolidayRecycling.com.
Memorial Day
4th of July
Labor Day
Christmas
New Year’s
Super Bowl
To learn more about Holiday CRV Recycling Campaign, please view this Final Summary:
SB 1383 ORGANICS CAMPAIGN
In 2022, the RRG began a first-of-its-kind SB 1383 Organics Outreach Campaign that promotes organics and food waste recycling to residents in California. Various ads have been created for placement of Facebook, Instagram, Google Ads Network, and X that only run within the geographic boundaries of the participating cities and counties.
OTHER RRG PROJECTS
The RRG members also collaborate on the development of outreach materials and other educational tools that help meet waste diversion goals of the individual communities.
Check out the Regional Recycling Backyard Composting Guide
